Copy refers to any text that’s printed or printed digitally to allow an audience to read.
Find out more about the different purposes that copy is for and the various types of copy available.
What is Copy?
The broad definition of copy is the text in a publication or composition. It’s distinct from the visual or pictorial elements of a piece of writing, publication or any other kind of composition.
How Copy Functions
For many, advertisements and marketing copy might be what they think of when they consider copy. It’s any writing that is designed to convince people to do something like purchasing products or signing up for the email addresses. But, a copy can also take on other forms and vice versa.
The digital copy text is displayed on apps, websites as well as blogs, articles ebooks, advertisements press releases, social media emails, presentations, and many more. A print copy is often found in magazines, newspapers catalogs, books, posters flyers, product packaging brochures, programs banners, postcards billboards, and much more. The speech text, business plans, reports, and proposals may also be considered to be copies.
The majority of people who write copy are experts in a particular type of copy or genre. Certain specialize in short-form and long-form news articles, for instance, others are specialized in the creation of blurbs and blurbs for marketing material or ads. Some writers may specialize in writing short stories or novels and some might excel at technical or proposal writing or reports.
Businesses can hire freelancers to write their content or hire freelancers to work within the company. Writers who create copy that is related to marketing and sales are generally referred to as writers. People who write editorial pieces like new books and articles are often referred to as writers.